A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money

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A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money

Authors	Shailin Dhar Scott Thomson
Publisher	Kogan Page Ltd
Year	03/04/2023
Pages	216
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9781398609662
Categories	Sales & marketing

$40.15 (with VAT)

178.50 PLN / €38.27 / £33.22

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Book description

Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.

A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money

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A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money

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