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Brand Love: Building Strong Consumer-Brand Connections

Brand Love: Building Strong Consumer-Brand Connections

Authors
Publisher Kogan Page Ltd
Year 03/07/2023
Pages 248
Version paperback
Readership level Professional and scholarly
Language English
ISBN 9781398611276
Categories Sales & marketing
$34.01 (with VAT)
151.20 PLN / €32.42 / £28.14
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Book description

Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.

Brand Love: Building Strong Consumer-Brand Connections

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