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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to tourism for students across all levels, serving as a point of reference throughout their course.

Tourism, m. Buch, m. Online-Zugang; .: A Modern Synthesis

Part 1 Understanding tourism1. Introduction to tourism: themes, concepts and issues2. The evolution and development of tourism3. Understanding tourism demand4. Understanding the tourist as a consumerPart 2 Understanding the tourism industry5. Understanding and managing tourism supply: an introductory framework6. Information communication technologies and e-tourism7. Travel intermediaries: tour operators and travel agents8. Transporting the tourist9. Visitor attractions10. Tourism accommodation and hospitality servicesPart 3 Managing tourist operations and communicating with the visitor11 Human resource management in tourism12. Tourism and entrepreneurship13. The role of the public sector in tourism14. Marketing tourism15. Marketing tourism destinationsPart 4 The impact of tourism16. Economic impacts17. Social and cultural impacts18. Environmental impacts19. The challenge of sustainabilityPart 5 Trends and themes in the use of tourist resources20. Urban tourism21. Rural tourism22. Coastal and resort tourism23. Tourism in the less developed worldPart 6 Managing tourism activities24. Planning and managing the tourist experience25. Tourist health and safety: global challenges for tourism26. Event tourism27. The future of tourism