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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. All businesses go through difficult times, but how you face and tackle these challenges can make the difference between survival and going to the wall. Realistic but inspiring, this revised edition covers: Focusing on what you do best: your core business, Spending sensibly and getting paid on time, Cutting down on inefficiency, Steadying the ship: maintaining staff morale, Working with the bank and suppliers, Working out survival tactics and Keeping up the good work.

Surviving a Downturn