Marketing Research: A Managerial Approach

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Marketing Research: A Managerial Approach

Authors	Al Marshall
Publisher	SAGE Publications Ltd
Year	11/03/2023
Pages	296
Version	paperback
Readership level	College/higher education
Language	English
ISBN	9781446256152
Categories	Economics, Market research

$61.88 (with VAT)

275.10 PLN / €58.98 / £51.20

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Book description

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

Marketing Research: A Managerial Approach

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