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Somehow it surprises me that this book wasn't written earlier, but I'm glad it wasn't. If it had been, Frank Koch probably wouldn't have sensed the vacuum that has existed, and this practical book wouldn't have come to be. I'd like to stress practical. The book describes in a comprehensive and-more importantly-practical way how every corporation can mar shal its financial support, employee talents, and other resources to make a meaningful impact on society. I happen to be one of those corporate executives who believes that a business has a responsibility to make such an impact. My brother Peter agrees. Our father and uncle set an example for us, and the tradition goes back to our great uncles and their uncle, Levi Strauss himself. For more than 125 years Levi Strauss & Co. has shown that social responsibil ity is good business and, in recent years, that it is also compatible with dynamic growth. We are proud of that tradition and what it produced, but 1 think the modern era of social responsibility or corporate citizenship at Levi's got its impetus in 1968 with my association with the National Alliance of Businessmen. It was there that I saw what other companies were doing: innovative ways to train, to transport, to provide jobs. It opened my eyes to areas in which business could become involved, areas I never before thought of as business responsibilities-even areas where it could have an impact.

The New Corporate Philanthropy: How Society and Business Can Profit

One.- 1. Corporate Giving: The Untapped Potential.- 2. A Strategy for Corporate Giving and Community Involvement.- 3. Corporate Disclosure: Let the Sun Shine In.- 4. Organizing for Effective Giving.- 5. Proposal Evaluation: Impulse, Habit, or Reason.- 6. Employee Involvement: A Rich but Underutilized Resource.- 7. Fifteen Ways to Provide Valuable Support without Making a Cash Contribution.- 8. Helping Nonprofits to Be Managed More Effectively.- 9. How Corporate Executives Can Be More Effective Board Members of Nonprofit Organizations.- 10. United Giving: The Only Way to Fly?.- Two.- 11. Aid to Education: A Solemn Duty.- 12. Free Enterprise: Should Business Support Those Who Don't Support the System?.- 13. Helping Minorities: Education, Jobs, and Housing.- 14. Support for Women's Causes.- 15. Family Planning: Parenthood by Choice-Not by Chance.- 16. Addiction Research and Treatment.- 17. Employment: Looking for New Ways to Work.- 18. Environment and Ecology.- 19. Common Ground: A Community Garden on Company Land.- 20. Better Transit Systems for Work Trips.- 21. Support of the Arts: Fastest Growing Area of Corporate Philanthropy.- 22. Public Television: Vital Communications and Cultural Need.- 23. International Assistance: Several Projects in Latin America.- 24. Human Rights and a Peaceful World.