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Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the practical uses of economics in a business environment. Recent examples and cases throughout the text demonstrate the key economic issues facing the business world.

Now covering the global economy, Brexit, the gig economy and international trade theories, the third edition ensures that students are up to date with the latest developments in business economics.

Business Economics

Part I: The Economic and Business Environment

1. What Is Business Economics?

2. Economics and Business Decision Making

3. The Business Environment

Part II: Microeconomics - The Market System

4. Supply and Demand: How Markets Work

5. Elasticity and Its Applications

6. Governments and Markets

Part III: Microeconomics - The Limitations of Markets

7. Market Failure

8. The Consumer and Consumer Behaviour

Part IV: Microeconomics - The Economics of Firms in Markets

9. Costs and Revenues in Production

10. Business Goals and Behaviour

11. Firm Behaviour and the Organization of Industry

12. Market Structures - Perfect Competition

13. Market Structures - Monopoly

14. Market Structures - Imperfect or Monopolistic Competition

15. Market Structures - Oligopoly

16. Corporate Strategy and Pricing Policy

Part V: Microeconomics - Factor Markets

17. Factor Markets

18. Financial Markets

Part VI: Introduction to Macroeconomics

19. The Macroeconomic Environment

20. Aggregate Demand and Aggregate Supply as a Model to describe the Economy

21. Government Economic Policy and the Effect on Business: Fiscal, Monetary and Supply-Side Policy

Part VII: Global Business and Economics

22. The Global Economy

23. Issues in Global Business and Economics