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Managing Sport Events, Second Edition, presents the principles and practices of effective event management. It takes readers through the entire process, from event planning through postevent evaluation.
Managing Sport Events
Chapter 1. Understanding the Sport Event Industry
Chapter 2. Event Conceptualization
Chapter 3. Event Bidding
Chapter 4. Event Budgeting
Chapter 5. Event Sponsorship
Chapter 6. Event Marketing
Chapter 7. Media Relations and Promotion
Chapter 8. Contract Considerations
Chapter 9. Risk Management and Negligence
Chapter 10. Event Staffing
Chapter 11. Event Services and Logistics
Chapter 12. Event Day Management
Chapter 13. Postevent Details and Evaluation
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