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Using compelling examples and analysis, How We Use Stories and Why That Matters shows what the New York Shakespeare Riots tell us about class struggle, what Death Cab for Cutie tells us about media, what Kate Moss's wedding dress tells us about authorship, and how Westworld and Humans imagine very different futures for Artificial Intelligence: one based on slavery, the other on class. Together, these knowledge stories tell us about how intimate human communication is organised and used to stage organised conflict, to test the 'fighting fitness' of contending groups - provoking new stories, identities and classes along the way.

This book guides the reader through the tangled undergrowth of communication and cultural expression towards a new understanding of the role of group-mediating stories at global and digital scale. It argues that media and networked systems perform and bind group identities, creating bordered fictions within which economic and political activities are made meaningful. Now that computational and global scale, big data, metadata and algorithms rule the roost even in culture, subjectivity and meaning, we need population-scale frameworks to understand individual, micro-scale sense-making practices. To achieve that, we need evolutionary and systems approaches to understand cultural performance and dynamics.

The opposing universes of fact (science, knowledge, education) and fiction (entertainment, story and imagination) - so long separated into the contrasting disciplines of natural sciences and the humanities - can now be understood as part of one turbulent sphere of knowledge-production and innovation. As always, original, incisive and quite simply brilliant: Hartley causes us to rethink our foundational assumptions about what culture is and what it is for. * Catharine Lumby, Professor of Media, Music, Communication and Cultural Studies, Macquarie University, Australia * In the era of fact wars and post truth, the ability to tell, listen to, and interpret stories is our cultural backbone. It paves the road to personal balance. Hartley demonstrates, yet again, that meaning lies everywhere and it is up to us to document it, through storytelling. An outstanding and original contribution. * Zizi Papacharissi, Professor and Head of Communication and Professor of Political Science, University of Illinois at Chicago, USA *

How We Use Stories and Why That Matters

Prolegomenon. Cultural Science in Action

1 Causes and Classes: Communicative Causation, Mediated Subjectivity

Part 1. System (Theory): Demes and Communicative Causation

2 Pushing Back: Social Media as an Evolutionary Phenomenon

3 Smiling or Smiting? Selves, States and Stories in the Constitution of Polities

4 Armed and Wild: What Hope for Open Knowledge?

5 Intellectual Property: Industry versus Language? (Something Fishy Going On)

6 Intellectuals: Three Phases - Paris, Public, Club

Part 2. Agent (Practices): Knowing Subjects and Mediated Subjectivity

7 Authorship and the Narrative of the Self: The Gods (Shakespeare) a No-one (Vogue) a Everyone (Dazed)

8 Shakespearean Class Struggle: 'The Pit Has Often Laid Down the Law for the Boxes'

9 Staged Conflict: Dialogic Monuments and Dancing Difference

10 Reading Magazines: Taking Death Cab for Cutie ... from Shed to Dalston

11 What is Television? A Guide for Knowing Subjects

12 World Class: Girls as a Problem of Knowledge

Acknowledgements

References

Index