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Part of The SAGE Quantitative Research Kit, This book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on:








Selecting the best sampling method for your research
Designing questionnaires to ensure you gather valuable data
Collecting your data to represent populations well
Piloting questionnaires to ensure quality research


Students typically find sampling demanding, but it is one of the most important skills learnt by undergraduates. Jan Eichorn gives them the know-how and confidence needed to succeed in their quantitative methodology and research journey.

Survey Research and Sampling

Introduction

Sampling Approaches: How to achieve representativeness

Sampling mode: how we actually collect the data

Questionnaire design: asking the right questions

Ensuring survey quality: piloting, checks and cross-cultural comparability

Conclusion