Consumer Behaviour: Applications in Marketing

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Consumer Behaviour: Applications in Marketing

Authors	Robert East Jaywant Singh Malcolm Wright
Publisher	SAGE Publications Ltd
Year	01/12/2021
Pages	376
Version	paperback
Readership level	College/higher education
Language	English
ISBN	9781529730838
Categories	Sales & marketing

$71.09 (with VAT)

316.05 PLN / €67.76 / £58.82

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Book description

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

Consumer Behaviour: Applications in Marketing

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Consumer Behaviour: Applications in Marketing

Book description

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