Business & Marketing Across Cultures

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Business & Marketing Across Cultures

Authors	Julie Anne Lee Jean-Claude Usunier Vasyl Taras
Publisher	SAGE Publications Ltd
Year	10/06/2023
Pages	272
Version	paperback
Readership level	College/higher education
Language	English
ISBN	9781529754377
Categories	International business

$61.88 (with VAT)

275.10 PLN / €58.98 / £51.20

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Book description

An essential textbook for students of cross-cultural/intercultural business and marketing. It is liked to the X-Culture project, which is a multicultural exercise where students learn to solve real world international business problems.

Business & Marketing Across Cultures

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Business & Marketing Across Cultures

Book description

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