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Sales & marketing
Applied Marketing Analytics Using R
Applied Marketing Analytics Using R
Authors
Gokhan Yildirim
Raoul V. Kubler
Publisher
SAGE Publications Ltd
Year
09/09/2023
Pages
384
Version
paperback
Readership level
College/higher education
Language
English
ISBN
9781529768725
Categories
Sales & marketing
$61.88
(with VAT)
275.10 PLN / €58.98 / £51.20
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Book description
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
Applied Marketing Analytics Using R
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