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Industrial Marketing

Industrial Marketing

Authors
Publisher SAGE Publications Ltd
Year 19/12/2022
Pages 400
Version paperback
Readership level College/higher education
Language English
ISBN 9781529778533
Categories Purchasing & supply management
$74.87 (with VAT)
332.85 PLN / €71.36 / £61.95
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Book description

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.

Industrial Marketing

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