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The updated Second Edition of the comprehensive how-to guide functions as a set of blueprints, supported by research and the author’s extensive experience with clients in industries all over the world, for conveying data in an impactful way.Â
Effective Data Visualization: The Right Chart for the Right Data
PREFACE
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
Chapter 1. Our Backbone: Why We Visualize
Why We Visualize
When Visualization Is Harmful
Which Chart Type Is Best?
Tell a Story With Data
How to Use This Book
Exercises
Resources
References
Chapter 2. When a Single Number Is Important: Showing Mean, Frequency, and Measures of Variability
What Stories Can Be Told With a Single Number?
How Can I Visualize a Single Number?
How Can I Show Measures of Variability?
Exercises
Resources
References
Chapter 3. How Two or More Numbers Are Alike or Different: Visualizing Comparisons
What Stories Can Be Told About How Two or More Numbers Are Alike or Different?
How Can I Visualize How Two or More Numbers Are Alike or Different?
Exercises
Resources
References
Chapter 4. How We Are Better or Worse Than a Benchmark: Displaying Relative Performance
What Stories Can Be Told About How We Are Better or Worse Than a Benchmark?
How Can I Visualize How We Are Better or Worse Than a Benchmark?
Exercises
Resources
References
Chapter 5. What the Survey Says: Showing Likert, Ranking, Check-All-That-Apply, and More
What Stories Can Be Told About What the Survey Says?
How Can I Visualize What the Survey Says?
Ranking
Branching
Visualizing Not Applicable or Missing Data
Exercises
Resources
References
Chapter 6. When There Are Parts of a Whole: Visualizing Beyond the Pie Chart
What Stories Can Be Told When There Are Parts of a Whole?
How Can I Visualize the Parts of a Whole?
Exercises
Resources
References
Chapter 7. How This Thing Changes When That Thing Does: Communicating Correlation and Regression
What Stories Can Be Told About How This Thing Changes When That Thing Does?
How Can I Visualize How This Thing Changes When That Thing Does?
Exercises
Resources
References
Chapter 8. When the Words Have the Meaning: Visualizing Qualitative Data
What Stories Can Be Told When the Words Have the Meaning?
How Can I Visualize When the Words Have the Meaning?
Pure Qualitative: Highlight a Word
Pure Qualitative: Thematic Analysis
Some Quantification: Highlight a Word
Some Quantification: Thematic Analysis
Exercises
Resources
References
Chapter 9. How Things Changed Over Time: Depicting Trends
What Stories Can Be Told About How Things Changed Over Time?
How Can I Visualize How Things Changed Over Time?
Exercises
Resources
References
Chapter 10. Reporting Out: Sharing Your Data With the World
Static Visuals
Interactive Dashboards
Exercises
Resources
References
Chapter 11. It's About More Than the Buttons
Dot Plots Generate Healthcare Pioneers
Clearly Labeled Line Graphs Streamline Decisions at a Fortune 500
Diverging Stacked Bars Make for Community Leaders in the Midwest
Icons Support Informed Policymaking
Building a Culture of Effective Data Visualization
Exercises
Resources
References
INDEX
801 777 223
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