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No B.S. Guide to Direct Response Social Media Marketing

No B.S. Guide to Direct Response Social Media Marketing

Authors
Publisher Entrepreneur Press
Year 04/06/2020
Pages 262
Version paperback
Readership level General/trade
Language English
ISBN 9781599186627
Categories E-commerce: business aspects
$23.38 (with VAT)
103.95 PLN / €22.29 / £19.35
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Book description

Social Media is Not Marketing
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire.

Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time. You'll learn:


6 direct-response principles that must be applied to social media marketing

The most powerful marketing tactic (per Google)

How to get riches with niches and become a magnet to your customers

The monetizing magic of crafting effective emails

The #1 way to prevent wasted marketing dollars

5 ways to grow your list for FREE (before spending a dime on advertising)

Turn passive content into an active conversion tool

Create raving fans who introduce you to their networks

Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers"

Harness the biggest secret in social media-offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

No B.S. Guide to Direct Response Social Media Marketing

Table of contents

Introduction



Chapter 1: In Search of Something Better



Chapter 2: Social Media Is Not Marketing



Chapter 3: All About that Base, Direct Response



Chapter 4: It's Not All About You. Or Is It?



Chapter 5: What Is Your Niche?



Chapter 6: Magnetic Leads?



Chapter 7: Build Your Tribe



Chapter 8: Everything Else



Chapter 9: The Magical World of Email



Chapter 10: Make It Your Nature to Nurture



Chapter 11: It's the Little Things that Count



Chapter 12: The Biggest Secret in Social Media Is Offline?



Chapter 13: Creating the Slam Dunk



Chapter 14: Transformation Through Optimization



Chapter 15: The Winner's Circle



Chapter 16: The Big Picture



About the Authors



Index

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