Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Authors	David Aaker
Publisher	Morgan James Publishing llc
Year	07/04/2020
Pages	204
Version	paperback
Readership level	General/trade
Language	English
ISBN	9781642798906
Categories	Business strategy

$18.66 (with VAT)

82.95 PLN / €17.78 / £15.44

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Book description

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

Book description

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