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This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing.
Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing
List of Contributors.
EDITORIAL BOARD.
Introduction: A Contextual and Resource-Integrative View of Value Creation.
The Nature and Understanding of Value: A Service-Dominant Logic Perspective.
An Exploration of Networks in Value Cocreation: A Service-Ecosystems View.
Designing Business Models for Value Co-Creation.
Service Systems as a Foundation for Resource Integration and Value Co-Creation.
The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation.
A Conceptual Framework for Analyzing Value-Creating Service Ecosystems: An Application to the Recorded-Music Market.
An Integrative Framework of Value.
Previous Volume Contents.
Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing.
Review of Marketing Research.
Review of Marketing Research.
Copyright page.
List of Reviewers.
801 777 223
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