Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Authors	Brian Smith
Publisher	Practical Inspiration Publishing
Year	19/10/2020
Pages	210
Version	hardback
Readership level	Professional and scholarly
Language	English
ISBN	9781788602402
Categories	Sales & marketing

$75.82 (with VAT)

337.05 PLN / €72.26 / £62.73

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Book description

Brand Therapy is a "how to" book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

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Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech

Book description

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