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Advanced Introduction to Advertising

Advanced Introduction to Advertising

Authors
Publisher Edward Elgar Publishing Inc.
Year
Edition First
Version eBook: Fixed Page eTextbook (PDF)
Language English
ISBN 9781802200898
Categories Economics, finance, business & management, Advertising
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Book description

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advanced Introduction to Advertising

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