Business Acumen for Strategic Communicators: A Primer

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Business Acumen for Strategic Communicators: A Primer

Authors	Matthew W. Ragas Ron Culp
Publisher	Emerald Publishing Limited
Year	01/03/2021
Pages	336
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9781838676629
Categories	Business strategy

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202.65 PLN / €43.45 / £37.72

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Book description

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Business Acumen for Strategic Communicators: A Primer

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Business Acumen for Strategic Communicators: A Primer

Book description

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