Regulating Online Behavioural Advertising Through Data Protection Law

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Regulating Online Behavioural Advertising Through Data Protection Law

Authors	Jiahong Chen
Publisher	Edward Elgar Publishing Inc.
Year
Edition	First
Version	eBook: Fixed Page eTextbook (PDF)
Language	English
ISBN	9781839108303
Categories	Advertising, Confidential information law, Legal aspects of computing, Computer security

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Book description

This insightful book provides a timely review of the potential threats of advertising technologies, or adtech. It highlights the need to protect internet users not only from privacy risks, but also as consumers and citizens online dealing with a highly complex technological setting.

Regulating Online Behavioural Advertising Through Data Protection Law

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Regulating Online Behavioural Advertising Through Data Protection Law

Book description

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