Authors | |
Publisher | Profile Books |
Year | 03/05/2012 |
Version | eBook: Reflowable eTextbook (ePub) |
Language | English |
ISBN | 9781847658210 |
Categories | Economics, finance, business & management |
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Uncommon Sense, Common Nonsense