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'The man who can really make a whole industry happen.' Eric Schmidt, Executive Chairman of Google

'A punchy and provocative book . . . WTF? is an insightful and heartfelt plea, daring us to reimagine a better economy and society.' Financial Times


Renowned as 'the Oracle of Silicon Valley', Tim O'Reilly has spent three decades exploring the world-transforming power of information technology. Now, the leading thinker of the internet age turns his eye to the future - and asks the questions that will frame the next stage of the digital revolution:

* Will increased automation destroy jobs or create new opportunities?
* What will the company of tomorrow look like?
* Is a world dominated by algorithms to be welcomed or feared?
* How can we ensure that technology serves people, rather than the other way around?
* How can we all become better at mapping future trends?

Tim O'Reilly's insights create an authoritative, compelling and often surprising portrait of the world we will soon inhabit, highlighting both the many pitfalls and the enormous opportunities that lie ahead.


'Tim O'Reilly has been at the cutting edge of the internet since it went commercial.' New York Times

'O'Reilly's ability to quickly identify nascent trends is unparalleled.' Wired Tim O'Reilly has been at the cutting edge of the Internet since it went commercial. * New York Times * A punchy and provocative book . . . What's The Future is an insightful and heartfelt plea, daring us to reimagine a better economy and society . . . A jaunty read with a compelling narrative of how technology interweaves with the real world. * Financial Times * O'Reilly's ability to quickly identify nascent trends is unparalleled. * Wired * Silicon Valley's leading intellectual. * Inc. * One of the most influential pioneers and thinkers of the internet age. * Observer *

WTF?: What's the Future and Why It's Up to Us