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Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.

CIM Coursebook Introductory Certificate in Marketing

Part 1: What is marketing?

Unit 1 The role and function of marketing

Unit 2 The marketing environment

Unit 3 The marketing mix

Unit 4 Marketing in different organisational

Unit 5 Review: What is marketing?

Part 2: Understanding customer relations

Unit 6 Understanding customers

Unit 7 Building and maintaining customer

Unit 8 Communicating with customers

Unit 9 Customer care and customer service

Unit 10 Review: Understanding customer

Appendix: Feedback and answers