Strategic Marketing Management: The Framework

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Strategic Marketing Management: The Framework

Authors	Alexander Chernev
Publisher	Cerebellum Press, Inc.
Year	04/01/2019
Edition	10
Version	eBook: Reflowable eTextbook (ePub)
Language	English
ISBN	9781936572649
Categories	Economics, finance, business & management

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Book description

Building on the view of marketing as a value-creation process that is central to any business enterprise, this book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.

Strategic Marketing Management: The Framework

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Strategic Marketing Management: The Framework

Book description

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