Authors | |
Publisher | World Scientific Publishing |
Year | 15/10/2021 |
Edition | 9 |
Version | eBook: Fixed Page eTextbook (PDF) |
Language | English |
ISBN | 9781944659813 |
Categories | Economics, finance, business & management, Insurance & actuarial studies |
Readership: Primary market — University students taking the Services Marketing course, generally compulsory for Business and Marketing students, as well as MBA and EMBA students; Secondary market — marketing professionals and practitioners.
Services Marketing;Service Operations;Marketing;Consumer Behavior;Positioning Services;Service Process;Pricing;Revenue Management;Service Environment;Service Advantage;Customer Relationships;Customer Loyalty;Complaint Handling;Service Recovery;Service Excellence;Service Quality;Service Productivity;Service LeadershipReview of the 8th Edition:'It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that makes it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals.' - Professor Emeritus Merlin SimpsonPacific Lutheran University0
Services Marketing