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This book provides innovative insights into how creativity can be taught within higher education. Preparing students for employment in a dynamic set of global creative industries requires those students to not only be resilient and entrepreneurial, but also to be locally focused while being globally aware. Therefore it is imperative that they acquire a thorough understanding of creative processes and practice as they try to keep pace with worldwide digital trends. As the creation of media messages is a fundamental aspect of global creative industries, and that numerous concerns practitioners face are based upon a certain understanding of creativity, the authors propose an exploration of what creativity is in terms of research, and then apply it pedagogically. Drawing on extensive empirical research, the authors pose the thought-provoking question of whether creativity can be taught. This volume will be of interest to both students and scholars of creativity and higher education as well as to creatively-based practitioners more widely.

Educating for Creativity within Higher Education: Integration of Research into Media Practice

Chapter 1. Setting the SceneChapter 2. Deep Background to the ProjectChapter 3. The Evolution of a Psychology of CreativityChapter 4. Towards a Sociology of CreativityChapter 5. Confluence Approaches and the Systems Model of CreativityChapter 6. Creativity, Education and the Systems ApproachChapter 7. Developing Curriculum and Courses Using Systems Centred Learning (SCL).- Chapter 8. The Undergraduate Experience of SCL: The Core and the Media Production MajorChapter 9. The Media Production Project: Integrating Theory with PracticeChapter 10. Adapting Systems Centred Learning for Other Institutional SettingsChapter 11. Creativity and the Postgraduate ExperienceChapter 12. Implications of a Systems Centred Learning Approach