The lack of congruence between theory and practice in business remains a widely discussed topic. This lack of synergy is quietly and elusively becoming the Achilles' heel of contemporary scholarly business research and, by extension, of business in general. Focusing on the deviation of means and ends between business theory and practice, this book comprises thirteen chapters, which present an array of theoretical and geographical contexts, and aim to bring scholarly thinking and scientific analysis together with managerial rationale and practical applications. Presenting valuable insights and demonstrating an equalised perception of the theorisation of practice, and reversely, the practicality of theory, this innovative book signifies a new philosophy of scientific work and provides thought-provoking reading for scholars in a range of business sub-disciplines.
The Synergy of Business Theory and Practice: Advancing the Practical Application of Scholarly Research
Table of contents
1. Editorial Introduction: The Requisite Bridge from Theory to Practice; Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos.2. Theoretical Concepts and Practical Applications of Accounting-related Shared Service Centres in Medium-Sized Firms; Stefan Bantscheff and Bernd Britzelmaier.3. From Theory to Practice of Formal and Informal Palestinian Small Businesses; Suhail Sultan and Evangelos Tsoukatos.4. A Practicable Implementation of Training and Development in Professional Services: the Case of Accountants in Cyprus; Loucas Theodorou, Demetris Vrontis and Michael Christofi.5. The Role of Organizational Identity in Post-Merger Integration; Yaakov Weber.6. Energy Business in Gambia: an Industry Review for Theoretical and Practical Implications; Musa Manneh and S. M. Riad Shams.- 7. Sustainable Customer Experience: Bridging Theory and Practice; Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld and Bridget Satinover Nichols.8. Industry Application of Assessment and Forecasting Theories through Comparative Financial Analysis: the Case of Greek Pharmaceutical Industries under Crisis Conditions; Klio Dengleri, Petros Lois, Alkis Thrassou and Spyros Repousis.9. Industry and Managerial Applications of Internet Marketing Research; S. M. Riad Shams.10. CSR Reporting Practices of Lithuanian and Italian Academic Institutions; Ligita Simanskien , Jurgita Pauzuolien , Erika Zuperkien and Mariantonietta Fiore.11. The Practicable aspect of the Omni-Channel Retailing Strategy and its Impact on Customer Loyalty; Tandy Christoforou and Yioula Melanthiou.-12. International Curative Marketing, Corporate and Business Diplomacy: a Triple Application for Migration; Hans Ruediger Kaufmann, Maria Paraschaki, Evangelos Tsoukatos, Dolores Sanchez Bengoa and Michael Czinkota.13. Sustainability in Project Management: Advancing the Synergy of Practice and Theory; Debu Mukerji.
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