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Adoption of E-Banking: A STUDY OF CUSTOMERS' ATTITUDE, PERCEIVED RISK, AND TRUST IN THE ADOPTION OF ONLINE BANKING. DE

Adoption of E-Banking: A STUDY OF CUSTOMERS' ATTITUDE, PERCEIVED RISK, AND TRUST IN THE ADOPTION OF ONLINE BANKING. DE

Authors
Publisher LAP Lambert Academic Publishing
Year
Pages 220
Version paperback
Language English
ISBN 9786204735498
Categories
Delivery to United States

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Book description

The research study aimed at investigating the customer's attitude, perceived risk and trust in the adoption of online banking. The research study concluded that customer attitude, perceived risk and trust have a significant positive impact on the adoption of online banking. Correlations and regression investigation were utilized to determine the underlying relationship between independent and dependent variables. The outcomes revealed that it has a significant positive effect on the adoption of Online banking services (OBS).

Adoption of E-Banking: A STUDY OF CUSTOMERS' ATTITUDE, PERCEIVED RISK, AND TRUST IN THE ADOPTION OF ONLINE BANKING. DE

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