Customer Encounters on Twitter - A Study of Positive Evaluation and Complaint Management on English Corporate Profiles - Anna Tereszkiewicz

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Customer Encounters on Twitter - A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Authors	Anna Tereszkiewicz
Publisher	Uniwersytet Jagiellonski, Wydawnictwo
Year	01/03/2022
Pages	252
Version	paperback
Readership level	Professional and scholarly
Language	English
ISBN	9788323346579
Categories	E-commerce: business aspects

$50.31 (with VAT)

223.65 PLN / €47.95 / £41.63

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Book description

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

Customer Encounters on Twitter - A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

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Customer Encounters on Twitter - A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Book description

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