Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

Authors	Marc Andrews Matthijs van Leeuwen Rick van Baaren
Publisher	BIS Publishers B.V.
Year	15/04/2019
Pages	192
Version	paperback
Readership level	General/trade
Language	English
ISBN	9789063695316
Categories	Occupational & industrial psychology

$26.93 (with VAT)

119.70 PLN / €25.66 / £22.28

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Book description

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

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