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Dealing with Socially Responsible Consumers: Studies in Marketing

Dealing with Socially Responsible Consumers: Studies in Marketing

Publisher Springer Verlag, Singapore
Year 02/01/2023
Pages 564
Version hardback
Readership level Professional and scholarly
Language English
ISBN 9789811944567
Categories Business ethics
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435.75 PLN / €93.42 / £81.10
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Book description

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

Dealing with Socially Responsible Consumers: Studies in Marketing

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