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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Autorzy
Wydawnictwo HarperCollins Publishers Inc
Data wydania 20/03/2011
Liczba stron 272
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Literatura popularna
Język angielski
ISBN 9780060745813
Kategorie Sprzedaż i marketing
82.95 PLN (z VAT)
$18.66 / €17.78 / £15.44 /
Produkt na zamówienie
Dostawa 3-4 tygodnie
Ilość
Do schowka

Opis książki

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

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