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Powerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition. TEACH YOURSELF MARKETING: - covers the key marketing areas of sales, advertising, PR and branding - concentrates on the dynamic, imaginative side of marketing - is easy to follow with useful activities and exercises - includes a comprehensive "jargon buster" section - is suitable for anyone working in or studying marketing. Completely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success. "an excellent introduction" -- Marketing Direct 20030801

Teach Yourself Marketing

The tools of the trade; shaping your marketing plan; the cost of marketing; identifying needs; some of the greatest imaginative thinkers; brainstorming; under the miscroscope - taking a closer look at your business; image is everything; branding in action; going on face values (imaginative design); generating demand; some inspire naturally - the rest use a PR consultant; direct response - from junk mail to jump marketing; from e-commerce to intelligent commerce; which agency is right for you?; sales and marketing - made for each other; the future - it's in your hands. Appendices: typical marketing production times; speak easy - jargon buster; useful contacts; recommended reading; recommended marketing courses.