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Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workersbut few of us know how to consciously and systematically build and maintain positive business relationships. The Relationship Edge has successfully shown readers how to build positive personal relationships and repair damaged ones with a three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies as well as how to build and nurture relationships online. The principles of relationship-building remain the same, and the goals are the same, but you can now find and reach out to your customers online through dozens of sites to build and leverage your important relationships. The practical, actionable three-step process shows you how to: Develop the right mindsetunderstand that personal relationships are vital to business success Ask the right questionsdiscover the common ground you share with others Do the right thingbe truthful and straightforward or youll undermine the goodwill youve worked so hard to build  With real case studies and step-by-step guidance, The Relationship Edge 3E offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. With practical, concrete information on the mechanics of interpersonal relationships in the business world, youll be well on your way to doing business better and more productively than ever.

The Relationship Edge: The Key to Strategic Influence and Selling Success