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The essential companion for delivering successful and sustainable change. "Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital 88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation its people and its processes to the ultimate delivery of the outcomes your business needs. The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan.
It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more. People don't like change; it rattles their cages and makes them uncomfortable and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change. * Learn why typical change initiatives are far more likely to fail than succeed. * Identify your Change Catalyst to strengthen both process and outcome. * Overcome cultural challenges and turn understanding into transformation. * Develop and implement a solid strategy for successful change.
Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't. The Change Catalyst will tilt the odds on your favour and enable your next change initiative to be among the 12% that succeeds. "'The Change Catalyst' is essential reading for CEO's and leaders of change. A how-to guide for accomplishing one of the most critical assignments in business - the successful instigation of subtainable change. Campbell not only explains what we should be doing - but more importantly, why and how." (Martin Davis, CEO Kames Capital, March 2017) "It's a rare business book where you feel like the author is sitting with you having a conversation and guiding you. Campbell gives us the ability to identify the distractions that kill most change initiatives and bring to the surface those things that truly matter. He will restore your faith that positive and lasting change is possible." (Sean Russo, MD Noah's Rule; Ex Rothchilds Board Member & MD Rothschild Treasury, March 2017) "From the start to the end I was captivated by Campbell's easy-to-read, natural writing style. The book contains innumerable moments of insight and his nuggets of reality are spot on. He reminds us what we need to stay focussed on to really make change happen." (Carlos Sabugueiro, CEo Me & Africa, Copart; Ex CEO Zurich Hong Kong and Middle East, March 2017) "'The Change Catalyst' is the most accessible, entertaining and insightful book on the subject I have read in many a year. Campbell possesses the rare ability to simplify complex subjects, and with his own inimitable style and humour, he gives the reader confidence and insight they will need to achieve what most fail to deliver - successful and sustainable change." (David Pitman, Global Finance Partner, Boston Consulting Group, March 2017) "If you want your next change or strategy to be the 1 in 8 that succeeds; buy this book." (Alastair Conway, CEO James Hay Partnership, March 2017)

The Change Catalyst: Secrets to Successful and Sustainable Business Change

Acknowledgments xi About the Author xv Introduction 1 PART ZERO: Change Is Inevitable 9 PART ONE: Why 88% of Change Initiatives Fail 29 1 People Don t Like Change 31 #1 reason why people resist change: fear of failure 35 #2 reason why people resist change: fear of the unknown 38 #3 reason why people resist change: fear of blame 40 #4 reason why people resist change: the comfort of victimhood 44 #5 reason why people resist change: the long-term gains don t seem to be worth the short-term pain 49 #6 reason why people resist change: we need help but it is nowhere to be found, so we give up at the fi rst hurdle 50 2 Lack of Clarity Regarding What We are Trying to Achieve and Why 55 3 The Implications are not Fully Understood 71 4 An Obsession with Process over Outcomes 75 5 Inertia 81 6 The Project is Set Up to Fail 85 7 Poor Communications and Disingenuous Stakeholder Engagement 89 8 We Forget that Emotions Trump Logic Every Time 93 9 A Change-averse Culture 103 10 The Leadership Doesn t Stay the Course 107 PART TWO: The Necessary Ingredients for Successful Change 113 11 A Change Catalyst to Drive Delivery 115 12 Clarity About What we are Trying to Achieve and Why 131 13 Detailed Understanding of the Implications of the Change 133 14 A Laser-like Focus on the Outcomes 139 15 A Change Process that Includes a 'Pause for Reflection' 143 16 Clear Governance and Thorough Planning 147 17 Genuine Engagement with People at all Levels of the Organisation 153 18 Identification of the Emotional Triggers 163 19 A Strong, Committed, Aligned and Unwavering Leadership Team 167 20 A Change-ready Culture 171 PART THREE: Culture Change 177 21 Cultural Intelligence 179 22 Instigating Change in a Foreign Culture 193 23 Understanding Your Organisation s Culture 207 24 Teaching People to Walk in the Rain 211 PART FOUR: Getting Down to Business 225 25 Vision, Mission and Other Buzzwords 227 26 Values Schmalues 243 27 What Does a Good Strategy Look Like? 251 28 It s the Delivery, Stupid! (Execution is Everything) 263 29 Where Are Your Walls? (Organisation Design) 271 30 Overcoming Complacency (The Innovator s Dilemma) 279 31 What Does a Good Leader Look Like? 287 32 Building Extraordinary Leadership Teams 293 33 Your People 299 34 Case Studies 313 Tim Wallace and the iPipeline team: Transforming insurance 314 Michael Sheargold: Real estate Change Catalyst 321 Michael Gould and Anaplan: The UK s newest unicorn 327 Unlocking the value of HR 335 Globalisation 345 35 The Change Toolbox 359 PART FIVE: And Finally, Tell 'em What You Told 'em 377 Index 385