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Virtual Selling - A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote  Buyers and Close Deals Fast

Virtual Selling - A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast

Autorzy
Wydawnictwo John Wiley & Sons Inc
Data wydania 07/09/2020
Liczba stron 400
Forma publikacji książka w twardej oprawie
Poziom zaawansowania Dla profesjonalistów, specjalistów i badaczy naukowych
Język angielski
ISBN 9781119742715
Kategorie Sprzedaż i marketing
130.20 PLN (z VAT)
$29.29 / €27.91 / £24.23 /
Produkt na zamówienie
Dostawa 3-4 tygodnie
Ilość
Do schowka

Opis książki

And just like that, everything changed . . .


A global pandemic. Panic. Social distancing. Working from home.


In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.


To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.


Overnight, virtual selling became the new normal. Now, it is here to stay.


Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.


Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.


Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.


Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:





How to leverage human psychology to gain more influence on video calls

The seven technical elements of impactful video sales calls

The five human elements of highly effective video sales calls

How to overcome your fear of the camera and always be video ready

How to deliver engaging and impactful virtual demos and presentations

Powerful video messaging strategies for engaging hard to reach stakeholders

The Four-Step Video Prospecting Framework

The Five-Step Telephone Prospecting Framework

The LDA Method for handling telephone prospecting objections

Advanced email prospecting strategies and frameworks

How to leverage text messaging for prospecting and down pipeline communication

The law of familiarity and how it takes the friction out of virtual selling

The 5C's of Social Selling

Why it is imperative to become proficient with reactive and proactive chat

Strategies for direct messaging - the "Swiss Army Knife" of virtual selling

How to leverage a blended virtual/physical selling approach to close deals faster



As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.


Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients-a who's who of the world's most prestigious organizations-right into your hands.

Virtual Selling - A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals Fast

Spis treści

Foreword xi





Part I Foundation 1





Chapter 1 And, Just Like That, Everything Changed 3





Chapter 2 Is Face-to-Face Selling Dead? 7





Chapter 3 Necessity is the Mother of Virtual Selling 13





Chapter 4 Virtual Selling Definition and Channels 19





Chapter 5 The Asynchronous Salesperson 25





Chapter 6 Blending 29





Part II Emotional Discipline 33





Chapter 7 The Four Levels of Sales Intelligence 35





Chapter 8 Emotions Matter 43





Chapter 9 Relaxed, Assertive Confidence 47





Chapter 10 Deep Vulnerability 49





Part III Video Sales Calls 57





Chapter 11 Video Calls-The Closest Thing to Being There 59





Chapter 12 Blending Video Calls into the Sales and Account Management Process 65





Chapter 13 Brain Games 73





Chapter 14 Seven Technical Elements of Highly Effective Video Sales Calls 79





Chapter 15 Five Human Elements of Highly Effective Video Sales Calls 91





Chapter 16 Virtual Presentations and Demos 121





Chapter 17 Be Video Ready 133





Chapter 18 Video Messaging 145





Part IV Telephone 163





Chapter 19 Pick Up the Damn Phone 165





Chapter 20 Telephone Prospecting 175





Chapter 21 Five-Step Telephone Prospecting Framework 181





Chapter 22 Developing Effective Because Statements 191





Chapter 23 Getting Past Telephone Prospecting Objections 199





Chapter 24 Leaving Effective Voicemail Messages 211





Part V Texting, Email, Direct Messaging, and Chat 223





Chapter 25 Blending Text Messaging into Account Management and Down-Pipeline Communication 225





Chapter 26 Text Messaging for Prospecting 231





Chapter 27 Email Essentials 237





Chapter 28 Four Cardinal Rules of Email Prospecting 249





Chapter 29 Four-Step Email Prospecting Framework 263





Chapter 30 Direct Messaging 275





Chapter 31 Live Website Chat 281





Part VI Social Media 301





Chapter 32 Social Media is an Essential Foundation for Virtual Selling 303





Chapter 33 The Law of Familiarity and the Five Cs of Social Selling 309





Chapter 34 Personal Branding 323





Part VII Virtual Selling is Still Selling 331





Chapter 35 The Truth about Jedi Mind Tricks 333





Chapter 36 Selling Invisible Trucks 343





Notes 349





Acknowledgments 359





Training, Workshops, and Speaking 361





About the Author 363





Index 365

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