Książki

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.

Marketing

1. Marketing, Markets, Competition and Co-operation.- 2. Understanding the Customer.- 3. Marketing Research .- 4. Segmentation, Targeting and Positioning.- 5. Branding.- 6. Value and Price.- 7. Delivering Service.- 8. Marketing Operations and Distribution.- 9. Integrated Marketing Communications.- 10. Relationship Marketing.- 11. Marketing and Ethics.- 12. Marketing Planning and Strategy.