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ISE eBook Online Access for Advertising and Promotion

ISE eBook Online Access for Advertising and Promotion

Wydawnictwo McGraw Hill
Data wydania 01/06/2020
Wydanie Pierwsze
Forma publikacji inne
Język angielski
ISBN 9781260590210
Kategorie Sprzedaż i marketing
Produkt dostępny on-line
Typ przesyłki: wysyłka kodu na adres e-mail
zamówienie z obowiązkiem zapłaty
Do schowka

Opis książki

Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library

ISE eBook Online Access for Advertising and Promotion

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