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Management:An Introduction

Management:An Introduction

Autorzy
Wydawnictwo Pearson Education
Data wydania 01/10/2016
Wydanie Pierwsze
Liczba stron 728
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781292088594
Kategorie Biznes i zarządzanie, Zarządzanie i style zarządzania
Zastępuje 9781292004242
273.00 PLN (z VAT)
$74.25 / €60.88 / £52.30 /
Produkt dostępny
Dostawa 14 dni
Ilość
Do schowka

Opis książki

This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.

Management:An Introduction

Spis treści

Part 1 An Introduction To Managment

 

1 Managing in organisations   

2 Models of management

Part 1 Case: Apple Inc.  

Part 1 Employability skills  

 

Part 2 The environment of Mangement

3 Organisation cultures and contexts

4 Managing internationally

5 Corporate responsibility  

Part 2 case: BP   

Part 2 Employability skills   

 

Part 3 Planning

6 Planning

7 Decision making

8 Managing strategy

9 Managing marketing   

Part 3 case: The Virgin Group  

Part 3 Employability skills   

 

Part 4 Organising

10 Organisation structure

11 Human resource management   

12 Information systems and e-business

13 Creativity, innovation  and change

Part 4 case: Royal Bank of Scotland

Part 4 Employability skills  

 

Part 5 Leading

14 Influencing   

15 Motivating  

16 Communicating

17 Teams   

Part 5 case: British Heart Foundation

Part 5 Employability skills   

 

Part 6 Controlling

18 Managing operations and quality

19 Performance measurement and control

20 Finance and budgetary control  

Part 6 case: Tesco

Part 6 Employability skills 

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