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For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Retail Management, Global Edition

• Title Page


• Copyright Page


• Brief Contents


• Contents


• Preface


• PART 1 An Overview of Strategic Retail Management


• Chapter 1 An Introduction to Retailing


• Chapter Objectives


• Overview


• The Framework of Retailing


• Reasons for Studying Retailing


• The Special Characteristics of Retailing


• The Importance of Developing and Applying a Retail Strategy


• The Home Depot Corporation: Successfully Navigating the Omnichannel Landscape


• The Retailing Concept


• The Focus and Format of the Text


• Chapter Summary


• Key Terms


• Questions for Discussion


• Web-Based Exercise: blog (www.bermanevansretail.com)


• Appendix Understanding the Recent Economic Environment in the United States and Around the Globe


• The Current Economic Situation in the United States


• The Impact of the Downturn on Economies Around the World


• The Effect of the Current Economic Climate on Retailing


• Strategic Options for Retailers


• Chapter 2 Building and Sustaining Relationships in Retailing


• Chapter Objectives


• Overview


• Value and the Value Chain


• Retailer Relationships


• Customer Relationships


• Channel Relationships


• The Differences in Relationship Building Between Goods and Service Retailers


• Technology and Relationships in Retailing


• Electronic Banking


• Customer and Supplier Interactions


• Ethical Performance and Relationships in Retailing


• Ethics


• Social Responsibility


• Consumerism


• Chapter Summary


• Key Terms


• Question for Discussion


• Web-Based Exercise: Sephora (www.sephora.com)


• Appendix Planning for the Unique Aspects of Service Retailing