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Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Social Media Marketing: A Strategic Approach

1. The Role and Importance of SMM.

2. Goals and Strategies.

3. Identifying Target Audiences.

4. Rules of Engagement for Social Media Marketing.

5. Social Media Platforms and Social Networking Sites.

6. Micro blogging.

7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars.

8. Video Marketing.

9. Marketing on Photo Sharing Sites.

10. Social bookmarking and news aggregation, collaboration.

11. Content Marketing: Publishing Articles, White Papers, and E-books.

12. Mobile Marketing on Social Networks.

13. Social Media Monitoring.

14. Tools for Managing the SMM Effort.

15. SMM Plan.

Appendix: Sample SMM Plan XYZ Coffee.