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An Introduction to Applied Semiotics

An Introduction to Applied Semiotics

Authors
Publisher Routledge
Year 01/12/2019
Edition First
Pages 290
Version paperback
Readership level College/higher education
Language English
ISBN 9780367351120
Categories The arts: general issues, Art forms, Industrial / commercial art & design, linguistics, Literary theory, Communication studies, Semiotics / semiology, Sales & marketing, Graphical & digital media applications
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177.00 PLN / €39.65 / £35.81
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Book description

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hebert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure - summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas. Louis Hebert presents in this book, in a systematic and nevertheless very personal way, several key models of general semiotics and semantics, associated with a series of concrete texts and images analyses. He offers thus a textbook, which is reliable and precise, eclectic and consistent, for all students and teachers who seek firm and proven methods for the analysis of textual and visual works. Jacques Fontanille, Universite de Limoges, France This textbook offers a treasure trove of concepts and interpretive strategies invaluable for analyzing texts, films, images, and practices. Succinct and lucid presentations accompanied by numerous examples, practical tips, and diagrams render it eminently accessible to students. Hebert's originality and inclusive outlook yield refreshing perspectives on the topics. Thomas F. Broden, Purdue University, USA

An Introduction to Applied Semiotics

Table of contents

TABLE OF CONTENTS


LIST OF ILLUSTRATIONS, DIAGRAMS AND TABLES


SYMBOLS


INTRODUCTION


1. STRUCTURAL RELATIONS: HOMOLOGATION


2. OPERATIONS OF TRANSFORMATION


3. THE SEMIOTIC SQUARE


4. THE VERIDICTORY SQUARE


5. THE TENSIVE MODEL


6. THE ACTANTIAL MODEL


7. THE NARRATIVE PROGRAM


8. THE CANONICAL NARRATIVE SCHEMA


9. FIGURATIVE, THEMATIC AND AXIOLOGICAL ANALYSIS


10. THYMIC ANALYSIS


11. SEMIC ANALYSIS


12. DIALOGICS


13. THE SEMANTIC GRAPH


14. ANALYSIS BY CLASSIFICATION


15. ANALYZING RHYTHM AND ARRANGEMENT


16. THE FUNCTIONS OF LANGUAGE


17. PEIRCE'S SEMIOTICS


18. NARRATOLOGY


19. THE ANTHROPIC ZONES


20. A SHORT INTRODUCTION TO SEMIOTICS


BIBLIOGRAPHY


INDEX

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