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Global Business, International Edition

Global Business, International Edition

Authors
Publisher Cengage Learning, Inc
Year 16/08/2010
Edition Second
Pages 656
Version paperback
Readership level College/higher education
ISBN 9780538475532
Categories International business
$110.30 (with VAT)
405.54 PLN / €90.43 / £77.69
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Book description

Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E, International Edition. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS, International Edition is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter, including the impact of the 2008-2009 global economic crisis. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world, including Brazil's Embraer, China's Hauwei, and India's Tata Motors, have expanded globally. All-new video cases, world maps, and unique global debate sections that draw students into cutting-edge discussions help readers view business challenges from a truly global perspective. GLOBAL BUSINESS, 2E, International Edition's comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

Global Business, International Edition

Table of contents

PART I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Politics, Laws, and Economics.
3. Emphasizing Cultures, Ethics, and Norms.
4. Leveraging Capabilities Globally.
PengAtlas Part I.
PART II: ACQUIRING TOOLS.
5. Trading Across Borders.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Global and Regional Integration.
PengAtlas Part II.
PART III: STRATEGIZING AROUND THE GLOBE
9. Entering Foreign Markets.
10. Entrepreneurial Firms.
11. Alliances and Acquisitions.
12. Managing Competitive Dynamics.
13. Strategy and Structure.
PengAtlas Part III.
PART IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Human Resource Management.
15. Marketing and Supply Chain Management.
16. Governing the Corporation.
17. Corporate Social Responsibility.
PengAtlas Part IV.
IC 1.1 Shakti/IND.
IC 1.2 AGRANA: From Local Supplier to Global Player (lift from 1e).
IC 1.3 Embraer/BRA.
IC 1.4 Chinese menu/CHN.
IC 2.1 DP World/USA/ARAB.
IC 2.2 China soybeans/CHN.
IC 2.3 Iceland/EU.
IC 2.4 China auto/CHN.
IC 3.1 Kalashnikov: Swords Into Vodka (lift from 1e).
IC 3.2 DHL Bangladesh/S. ASIA.
IC 3.3 Ocean Park/HK.
IC 3.4 Huawei/CHN.
IC 4.1 Ethanol/US.
IC 4.2 Baosteel/EUR/CHN/GER.
IC 4.3 Mary Kay/CHN.

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