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Sport Business in the United States: Contemporary Perspectives

Sport Business in the United States: Contemporary Perspectives

Publisher Taylor & Francis Ltd
Year 12/10/2020
Pages 320
Version hardback
Readership level College/higher education
ISBN 9780367528409
Categories Sport & leisure industries, Others
$208.07 (with VAT)
765.00 PLN / €170.59 / £146.55
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Book description

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Sport Business in the United States: Contemporary Perspectives

Table of contents

1 Management and Marketing of Sports in the U.S.: An Introduction

Don Lee, Demetrius Pearson, Michael Cottingham, Myungwoo Lee, Ho Yeol Yu, Brenda G. Pitts and James J. Zhang

2 The Governance of Sports in the USA

Spencer Harris and Scott Jedlicka

3 Development of Youth Sport: A Historical Perspective

John Coles and Emily Wright

4 Youth and High School Sports in the United States: Structural and Gender Perspectives

Cassandra J. Coble and Hope Grame-Zeller

5 Marketing Practices in National Junior College Athletic Association Men's Basketball Programs

Tiffany Y. Barney, Janette R. Hill, Robert C. Lynall and James J. Zhang

6 Critical Leadership in the Management and Marketing University Athletics

David A. Paitson, Ryan K. Zapalac and James J. Zhang

7 Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach

Brian H. Yim, Kevin K. Byon, Thomas A. Baker and James J. Zhang

8 Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature

Brandon Mastromartino

9 Consumer Behavior of Women's Sports

Lauren M. Johnson, Demetrius W. Pearson, Ryan K. Zapalac and James J. Zhang

10 BIRFing and CORSing of Sport Fans: A Case Analysis

Don Lee, David Walsh, Lee-Seob Maeng and Myungwoo Lee

11 Internships, Practicum, and Professional Marketability

Sara Gershon, Brandon Mastromartino and James J. Zhang

12 Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis

Eddie T. C. Lam and James J. Zhang

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