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Crisis Communication Strategies

Crisis Communication Strategies

Publisher Kogan Page
Year 01/05/2020
Edition First
Pages 224
Version paperback
Readership level College/higher education
Language English
ISBN 9781789662900
Categories Business strategy, Public relations
$42.12 (with VAT)
155.60 PLN / €34.47 / £29.71
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Book description

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.

Crisis Communication Strategies

Table of contents

Section - ONE: The lead up;

Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan;
Chapter - 02: Recognizing a crisis: What it is and how to spot it;

Section - TWO: During the crisis;

Chapter - 03: The operational response: The approaches and how they relate to communications;
Chapter - 04: Remembering the people: How employees should come first;
Chapter - 05: It's tough at the top: The role of leadership in a crisis;
Chapter - 06: The impact on the community: Managing the consequences;

Section - THREE: The aftermath;

Chapter - 07: It's OK to not be OK: Ensuring support is in place;
Chapter - 08: Stepping on the road to recovery;
Chapter - 09: So, what happens next?

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